How to Publish a Book: the ‘Big Splash’ Method

Why I used the strategy I did, and how you can too

If you’ve watched or read any sort of advice on self-publishing a book, you’ve probably come across people saying the same thing:

Launching a book should be a slow process. Cover reveals, interviews, giveaways — all that stuff — should be done before the book is released during a lengthy pre-order period, usually about 3–4 months long.

And this process works for some authors. It’s most effective when you have an…